Teva Pharma. USA v. Sandoz, Inc.
Kimble v. Marvel Entertainment, LLC

Company uses 'edible barcodes' in fight against counterfeit drug trade

By Brian Mastroianni

Who knew that the answer to fighting the trillion-dollar global counterfeit drug problem rested in a particle the size of a speck of dust? At least that’s what entrepreneur Dr. Hank Wuh is counting on with TruTag Technologies, one of the companies that falls under the larger umbrella of Skai Ventures, the tech-focused venture capital accelerator that he founded. The central idea behind the tech company are “TruTags” - invisible, edible barcodes that can be planted right onto medicine to verify that the pills and tablets you might consume are the real deal.

Back in 2014, the company was named a Technology Pioneer by the World Economic Forum. According to Wuh, a medical doctor, this kind of wider recognition is an indication that these bite-size barcodes could play a role in a tech revolution sweeping through medicine.

“It’s (TruTag) is really a game-changer,” Wuh told “This has huge implications for healthcare. Think about healthcare economics, think about public health — it impacts all of those areas. We think of this technology as a tremendous way to sort of improve the system.”

Full story

Registering your trademarks is one of the best long-term investments you can make in your business. Contact us today for more information.

Visit Gehrke & Associates, SC.


Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)