Southern Grouts & Mortars, Inc. sells swimming pool finishes under the
trademark DIAMOND BRITE and would like to register and use the domain
name, diamondbrite.com, to advertise and sell its products. The problem for
Southern Grouts is that its competitor in the swimming pool finishing industry,
3M Company, owns the registration. When 3M obtained the registration for
diamondbrite.com, it also had trademark rights in the DIAMOND BRITE mark but
not for use with pool finishing products. Instead, the mark was registered for use
in connection with “electronically controlled display panels and signs.” Those
trademark rights have lapsed, but 3M has continued to re-register the domain
name. 3M displays no content on the website and has no intention of doing so.
Southern Grouts sued 3M in district court, alleging that 3M’s continued
registration of the domain name violated the Anticybersquatting Consumer
Protection Act, 15 U.S.C. § 1125(d), and constituted unfair competition under the
Lanham Act, 15 U.S.C. § 1125(a). The district court granted summary judgment
in favor of 3M. Southern Grouts appeals that judgment as well as the district
court’s denial of its motion to amend its second amended complaint.
Download Southern Grouts & Mortars v. 3M Company