Louis Vuitton Malletier S.A., a French corporation located in Paris,
that manufactures luxury luggage, handbags, and accessories, commenced
this action against Haute Diggity Dog, LLC, a Nevada corporation that
manufactures and sells pet products nationally, alleging trademark
infringement under 15 U.S.C. § 1114(1)(a), trademark dilution under 15
U.S.C. § 1125(c), copyright infringement under 17 U.S.C. § 501, and
related statutory and common law violations. Haute Diggity Dog
manufactures, among other things, plush toys on which dogs can chew,
which, it claims, parody famous trademarks on luxury products,
including those of Louis Vuitton Malletier. The particular Haute
Diggity Dog chew toys in question here are small imitations of handbags
that are labeled "Chewy Vuiton" and that mimic Louis Vuitton
Malletier’s LOUIS VUITTON handbags.
On cross-motions for summary judgment, the district court concluded
that Haute Diggity Dog’s "Chewy Vuiton" dog toys were successful
parodies of Louis Vuitton Malletier’s trademarks, designs, and
products, and on that basis, entered judgment in favor of Haute Diggity
Dog on all of Louis Vuitton Malletier’s claims.
On appeal, we agree with the district court that Haute Diggity Dog’s
products are not likely to cause confusion with those of Louis Vuitton
Malletier and that Louis Vuitton Malletier’s copyright was not
infringed. On the trademark dilution claim, however, we reject the
district court’s reasoning but reach the same conclusion through a
different analysis. Accordingly, we affirm.
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