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Almeida v., Inc.

Thais Cardoso Almeida brought this action against, Inc. (“Amazon”) for displaying her image on its websites in furtherance of its sale of the book Anjos Proibidos. Almeida asserted claims against Amazon pursuant to Fla. Stat. § 540.08 (West 2006), for civil theft pursuant to Fla. Stat. § 772.11 (West 2006), and under Florida’s common law doctrine of invasion of privacy. The district court granted summary judgment in favor of Amazon as to all of Almeida’s claims. The district court held that Almeida’s right of publicity claim under § 540.08 and common law is preempted by the Communications Decency Act of 1996 (“CDA”), 47 U.S.C. § 230 (2000), and is otherwise unavailable under Florida’s statutory first-sale doctrine. As to Almeida’s civil theft claim, the district court held that Almeida failed to establish Amazon’s intent to misappropriate Almeida’s image. We affirm the district court’s grant of summary judgment, although with respect to Almeida’s right of publicity claim, we do so on different grounds.

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